ReverbNation is launching a marketing tool this Wednesday called PROMOTE IT, a suite of end-to-end tools for bands to share their wares on Facebook.
Bands or labels can create campaigns to promote specific songs or albums on Facebook. PROMOTE IT will then help target fans, spur interaction and provide analytics. The campaigns are fully automated, following a "set-it-and-forget-it" model.
This is enormously helpful for bands and labels, which are often more concerned with getting the talent to the gig than devoting resources to social media marketing. The tool also includes ad creation, custom landing pages and actionable results.
The tool was created by ReverbNation, a provider of marketing, promotion and social tool for more than 1.7 million artists. Each campaign on PROMOTE IT costs as little as $25 but ramps up as musicians add more features and add-ons.
Social media marketing has become increasingly important for all bands. While PROMOTE IT may be one of the first tools specifically designed for music professionals, its potential success could signal a slew of new tools designed for musicians and other creatives.
