The bi-directional feature makes Pulsar Mobile attractive to those interested in social marketing because users can create channels and share feedback via polls, surveys, questionnaires, forms and message boards. Users can access this information even without a network connection because the channels are stored on the phone itself. You just send the channel's unique identifier to your friends or customers and that's it. They'll be able to get updates like RSS feeds. Here's the simple development interface of the windows application you install on your desktop:
Here are some things you need to keep in mind: You need Windows to install and use the development application first of all - it can be downloaded here. As for the type of mobile devices supported they need to be Java based phones because PulsarBox is J2ME based. You can access your Java app from your mobile address via http://m.pulsarbox.com.
The personal edition is free for non-commercial and non-institutional use. Don't be fooled by the marketing spiel on their website which states that users can create unlimited channels because everyone is limited to just three channels during this Beta period. The business edition is a premium service that provides more channels and many other features and customization for your company.
The PulsarBox development platform is rather intuitive and the WYSIWYG interface helps a great deal. Accessing the service via your mobile device wasn't as easy as I expected to be. First, you have to download and install the java app and then enter your login credentials on an awkard interface.