Virtual reality has never looked this cute.
Animal Planet has announced that for the first time ever, viewers can experience the network's annual Puppy Bowl using virtual reality.
Sponsored by GEICO, the VR experience gives viewers access to the field where four puppies scrimmage and "sniffle for field goals" amongst chew toys and assistant coaches.
"Literally, look all around -- there are puppies on every side of the field," the Puppy Bowl announcer says in the YouTube clip.
The 360-experience is available to viewers at AnimalPlanet.com/PuppyBowlVR, through the Discovery VR iOS and Android apps, Samsung Milk VR and on Animal Planet’s YouTube page.
CUTE ALERT: #PuppyBowl returns Feb 7! Download the app or click here for Puppy Bowl VR! >> https://t.co/0D1rMvvUwk pic.twitter.com/rfMNCFaI3b— AnimalPlanet (@AnimalPlanet) January 7, 2016
This year's bowl features 49 adoptable puppies -- from 44 different animal shelters and rescue organizations from across the U.S. -- on #TeamRuff and #TeamFluff.
A whopping 10 million people tuned in to watch the epic match-up last year. Puppy Bowl XII will air on Sunday, Feb. 7 from 3-5 p.m. ET.