These socially responsible brands help bring philanthropy into mainstream culture. Wearing a pair of TOMS shoes makes a statement, informing onlookers that you support sending shoes to underprivileged kids. But purchasing shoes or a t-shirt that support a charitable cause is not the same as making a flat contribution. When you spend $24 on a
Through your feedback, you told us about several other producers that integrate social causes into their business models. We learned about Kno Clothing, Rosa Loves, Moral Fibers, Sam Soul, TanQ, I Wear Your Shirt and Shop With Meaning. Given the popularity of these models, we had this to ask:
Question: Are you more likely to buy brands connected with charities, and how much good do those brands really do?
Share your thoughts and join the conversation in the comments below.