Using Qriocity video, Xperia owners can rent or purchase movies and TV shows from NBC, Paramount Pictures, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Warner Bros. Digital Distribution, Universal International Television Distribution and content from local studios. New releases and back catalog content will be available.
According to the Sony Ericsson, the service will initially launch in nine markets, including the U.S., Canada, the UK, France, Germany, Spain, Italy and Australia. Japan will get access to the service by the end of August. All content will be localized, which is a nice touch.
Unlike the Music Unlimited app for Android, the new video service is exclusive to Xperia devices, at least for now.
The Xperia mini and the Xperia mini pro are the first devices that will gain support for the new service. The Xperia arc, Xperia neo, Xperia PLAY and other 2011 devices will gain access through a software update later this year. Future Xperia devices will also have access to the content.