Quantcast, a service that lets anyone check stats and audience information about websites, announced this morning that it has raised $27.5 million in fresh funding from Cisco Systems and others.
The company, whose competitors include services like Compete and Alexa, says it will use the funding primarily to expand its ad platform.
As for why that’s of interest to the increasingly diverse Cisco, the SVP and general manager of the company’s Media Solutions Group Dan Scheinman said in a statement: “Quantcast's approach and technology for delivering high-value, targeted advertising aligns with the needs of Cisco's customers, from service providers to media companies and ultimately consumers."