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Statistics tracking company, Quantcast, has announced a new suite of analytics tools that promises some fascinating new data to webmasters.
Members of Quantcast's Quantified Publisher Program can now add tools that not only track impressions with parts of your site, but also the interactions. Flash media, widgets, and videos can all be tracked now to see not only how many times your site is being viewed, but also data on your widgets and other embeddable media.
The currently open beta will also give you such information as plays, reach, amount consumed and categories, with plans to upgrade later to include details on frequency, distribution, and lifestyle assessments.