After attracting only 3.86 million viewers in its debut on Tuesday night, NBC is pulling the plug on the web-to-tv crossover "quarterlife," according to Liz Gannes at NewTeeVee. The show will apparently be moving to the cable network Bravo, which is owned by NBC Universal.
[img src="" caption="" credit="" alt=""]Like roughly 98.7% of Americans, I didn't watch the show's premiere so I can't speak to the quality, but I think airing it was certainly worth a shot, especially considering the writer's strike was still unsettled at the time that NBC acquired the rights to broadcast quarterlife.
While online videocasters that aspire to mainstream stardom may take the news as a bit of a hit to their field, it seems there is a solid argument to be made that NBC simply picked a show that wasn't very good. As Kristen noted yesterday, quarterlife wasn't really an online show at all, in that it was originally produced in the hope of being picked up for syndication by the broadcast networks. None of them bit until they ran out of professionally produced content due to the strike.