The UK-based luxury branch of the Radisson hotel chain has kicked off a "Check In, Check Out Later" promotion targeted at its social media-savvy guests in celebration of Social Media Day.
Radisson Edwardian guests who check in on Facebook or Foursquare and show their phone at the front desk will be eligible for check out two hours later than regular hotel guests. The promotion is live now and will run through July 31.
"We’re constantly looking for ways to enrich the hotel experience for our guests and this was a great opportunity to once again connect an online interaction with an offline benefit," says Radisson Edwardian ecommerce manager Amy Clarke. "Checking in on Facebook or Foursquare has been popular with our guests, so rewarding them with a couple of extra hours in bed seemed like a nice way to say thanks."