Somewhere over the rainbow, bagels fly.
The famous rainbow-colored bagels of The Bagel Store in Williamsburg, Brooklyn have become a phenomenon lately. So much so that the demand has overpowered the supply, leading the store owner and impassioned bagel chef Scot Rossillo to shut down the restaurant indefinitely.
Rolled with several layers of multicolored dough and often topped with a Funfetti cream cheese schmear, Rossillo's amazing technicolor bagels attracted long lines around the block up until the shop's closure last Saturday.
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We Are Almost At The End Of Our Renovations Here At 349 Bedford Ave
Scot Rossillo "Worlds Premier Bagel Artist" pic.twitter.com/FOaAYnAVsA— Scot Rossillo (@thebagelstore) February 18, 2016
While Rossillo has been selling his rainbow bagels for more than 20 years, the recent explosion in popularity can be traced back to a colorful video showing how the colorful carb treats are made, as well as a shoutout on ESPN's SportsCenter about special Super Bowl bagels.
The best way to start your morning on Super Bowl Sunday. pic.twitter.com/FURfyLgrNR— SportsCenter (@SportsCenter) February 7, 2016
"We are almost at the end of our renovations here at 349 Bedford Ave," Rossillo said on the store's Facebook page. "We are all working very hard to bring you even more of [the] world's most beautiful bagels I have created and sell at the Bagel Store to make dreams come true!"
So for anyone who lives in New York and didn't get a chance to have one yet, the Bagel Store should be back in business very soon. You'll probably have to wait in line though.