Bold brows are out, rainbow brows are in.
In the name of fashion, you can now wear a prism of colors on your eyebrows, whether it's rainbow or a simpler ombre effect.
Color cosmetics brand Winky Lux specializes in highly pigmented make up. The company is currently one of the only makeup companies selling a rainbow palette made specifically for eyebrows.
"Rainbow brows is kind of a makeup artist exclusive...No one really knows how to do it unless you're in beauty," Winky Lux founder Natalie Mackey tells Mashable. "We thought we would make it for everybody, so it’s very easy and all in one place."
Mackey has noticed a growth in this makeup trend, which has trickled from the runway and music festivals to everyday style.
"People are having more fun with their day-to-day look," she says. They're wearing these brows to edgy and unique events.
A photo posted by Tarsha Sargant (@tazzy_d92) on Nov 13, 2015 at 12:00pm PST
While Mackey says she often wears rainbow brows to parties, her younger customers have told her they wear the brightly colored makeup trend to school and even football games.
A photo posted by ADVANCED BROW SPECIALIST (@itsallaboutbrows) on Jun 27, 2015 at 6:39pm PDT
If you're not ready to use all the colors of the rainbow, try one or two hues to begin with, as a more subtle look to wear in public. A light, simple ombre brow could be the demur confidence booster you need to rock the full rainbow.
A photo posted by Ruth (@ohnoitsruthio) on Oct 27, 2015 at 8:16am PDT
A photo posted by Autumn McCarty (@autamious_333) on Nov 6, 2015 at 7:27pm PST
A photo posted by Fatally Feminine Designs (@macarons_and_stilettos) on Jul 8, 2015 at 1:30pm PDT
A photo posted by Ruth (@ohnoitsruthio) on Oct 2, 2015 at 12:24pm PDT
A photo posted by Ruth (@ohnoitsruthio) on Aug 4, 2015 at 8:17am PDT
Here's how to get rainbow brows: