The state of Rajasthan in west India has long been a tourist favourite, thanks to its beautiful palaces, forts and desert landscapes. A new campaign conceived by Ogilvy and Mather, featuring a revamped logo, website and several videos, captures the essence of the state.
The clever logo resembles the distinctive traditional curly moustaches sported by men from the state, but look closer and its appears to be a pair of camels sitting across from each other, with two birds flying above them.
Along with this, a beautiful stop motion sand art video portrays Rajasthan's rich heritage, music and dance. Still need more reasons to book your tickets?