Real-Time Data: You're Doing It Wrong [VIDEO]

When it comes to predicting the future, Chartbeat's CEO Tony Haile thinks you're awful. At the Mashable Media Summit, Haile spoke about the importance of real-time data and what your business should be doing with that information.

"The more we think we know, the more expert we believe ourselves to be," says Haile, "and the more likely we are to trust our judgment when we shouldn't and get things wrong."

Haile talks about replacing complex future predictions with simpler ones for right now, and looking at data as an environment instead of a generated report.

The Mashable Media Summit in Pictures

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