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RealNetworks now offers Multimedia Ringback services, which is an extension of its ringback tones for its new 3G mobile features. First launched earlier this year in Korea on SK Telecom, Ringbacks are now available worldwide.
You can create your own Ringback Tone, which allows audio, images and video for a very personalized implementation of your mobile experience. The hope is to also attract early-adopters with this multimedia ringback offering, which is often a key tactic for mobile operators and services.