NEW YORK, New York — American fashion designer Rebecca Minkoff debuted garments that featured stereoscopic 3D fabric Friday at New York Fashion Week. Show attendees were each provided a pair of 3D glasses to view the final five looks of the the label's Spring/Summer 2015 ready-to-wear line.
However, the 3D looks at the Rebecca Minkoff show fell flat.
After the first 27 ensembles sauntered down the runway in crisp whites and springtime cottons, the lights in the Lincoln Center theater turned low. The glitterati and fashion bloggers donned their 3D glasses in anticipation. Yet when the looks turned the corner, people squinted to spot the illusions.
Ooo a little 3D teaser at the @RebeccaMinkoff SS15 show. About to begin. #NYFW pic.twitter.com/B1qHW6A0Pe— Stephanie Buck (@StephMBuck) September 5, 2014
The prints were beautiful and modern, to be sure and with the 3D glasses, one could detect a slight, shimmering aura atypical of fabric --unless one was on acid. It could be, however, that it was just too dark in the room to see correctly.
Most people around me ended up taking their glasses off entirely, preferring to appreciate (and Instagram) the styles in their purest form -- without the smoke and mirrors.
Known for its casual, comfortable and feminine garments, but primarily for its handbags and accessories, the label has recently invested more in tech-friendly designs. It announced a pair of stylish smart bracelets, which will retail starting at $120 for the holiday season.
The Rebecca Minkoff team could not be reached for comment.
