The $3.3 Million Kickstarter: Online Campaign Breaks Fundraising Records

 By 
Chelsea Stark
 on 
The $3.3 Million Kickstarter: Online Campaign Breaks Fundraising Records
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The Double Fine Adventure Kickstarter, created by game legend Tim Schafer's company Double Fine, landed on Kickstarter on Feb. 8, promising to bring back the classic point-and-click adventure games if they could just reach $400,000 from backers.

Game fans' desire to see a classic genre revived by the man responsible for classics such as Day of the Tentacle and Secret of Monkey Island brought in a flood of donations.

Schafer busted through the funding goal in less than 12 hours, and broke several Kickstarter records. According to Kickstarter's Twitter account, the game has the most number of backers ever, and the most funds raised in 24 hours. It is the highest grossing Kickstarter project ever.

Schafer and Double Fine hosted a Ustream of the final two hours before 5 p.m. ET when the campaign closed, "in order to keep the Kickstarter page from crashing as people refreshed," he said on the page.

The success of this campaign may be a monumental moment for game development by taking the publishing costs and putting them directly into the hands of potential customers. Schafer even tweeted today, "Listen carefully, you can hear some important eyebrows raising." But certainly Schafer's fame in the gaming world can be attributed to much of the success. Will it be replicable by smaller companies that don't have star power behind them? That's a question we'll soon see answered.

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