eBay-owned RedLaser released the new version of the application earlier this morning, also piping in eBay and Half.com listings for product barcode scans -- a nice bonus of the June acquisition.
RedLaser [iTunes link] has already been downloaded more than 5 million times, making it perhaps the most mainstream user-friendly barcode scanning app on the market. Now that RedLaser possesses QR code scanning capabilities there's no need for app users to download a separate application or go elsewhere for their QR scanning needs.
Plus, more than 100 application makers have used the RedLaser SDK to integrate barcode scanning functionality into their application experience. That SDK is also getting a makeover, courtesy of eBay, to allow for even more options like VIN barcode scanning and gift card scanning.
We think QR codes are on the verge of becoming a breakout trend in the U.S. In 2010, we've already seen a number of creative QR code marketing campaigns, brand initiatives and paper product replacements. With QR code support, RedLaser will play conduit between brand and consumer even more so than before.