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Today, however, Redlasso has managed to strike a deal with FOX, which suddenly sounds really glad to be working with them. As vice president of digital media at Fox Television Stations (FTS) Ron Stitt puts it, “Distribution opportunities that enable users to encounter video from our stations in the course of their normal Web browsing patterns is a vital part of our online strategy. We’re happy to be working with Redlasso as their proven technology includes features that satisfy our needs as producers of premium, branded content.”