![The New Rules of Relationship Marketing [VIDEO]](https://helios-i.mashable.com/imagery/archives/04x5CpDNdwRGjjWHnSOpfeD/hero-image.fill.size_1248x702.v1647020675.jpg)
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Mari Smith has been deeply immersed in social media since 2007, but even before social media started to really pick up steam, she was evangelizing the idea of relationship marketing through the Internet and email for almost a decade. In 2008, Fast Company dubbed her “the Pied Piper of the Online World” because of her thought leadership on Facebook and Twitter for business.
Smith's new book, The New Relationship Marketing, explores how the discipline has changed and why personalizing your brand is so important. As Smith likes to say, there's no longer B2B or B2C -- the new rules are about P2P, or people to people.
In this episode of Behind the Brand you’ll learn some of the tips from Smith's new book, including how to grow your social media followers, fans and engagement, how to become a curator to establish yourself as an expert, how to leverage OPC (other people’s content) to build real attention and how to keep your content fresh.
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