How a Carmaker Let Consumers "Like" It on Facebook -- Without a PC or Phone [VIDEO]

With more than 600 million users, Facebook’s mobile strategy transcends the need for smartphones, as seen in a recent Dutch promotion for Renault.

In the video above, the carmaker was filmed seeking to boost its Facebook “Likes” with a push at the Amsterdam Motor Show, using RFID-enabled cards. Attendees at the show could use the cards to check in to pillars near Renault’s cars and log in to their Facebook accounts where they could “Like” various models.