The four dresses -- one ankle-skimming and two floor-length gowns, along with an ivory frock hemmed at the knee -- were modeled after some of Rodriguez's better-known work. The cutout gown, made in crimson and cobalt, was done in the style of a dress worn by Jennifer Aniston on the Dec. 2008 cover of Vogue. Two others replicate the silhouette and high-contrast paneling of a dress once worn by Kate Winslet. Each dress is available to rent for $275 to $400 for a four to eight-day period.
The capsule collection is a first for Rent the Runway, one that allows the New York-based startup to further differentiate itself from other retailers. For the consumer, who would likely rent a dress for a special occasion such as a wedding or formal dance, the collection presents an opportunity to sport an iconic dress that no one else will have -- unless she happens to wander across another Narciso's-loving Rent the Runway member, of course.