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Pew Internet is back with one of their reports on the habits of internet users; this one shows that in 2007, 48% of internet users visited video sharing sites such as YouTube, and the traffic to these sites has doubled on a typical day. For comparison, in December 2006, only 33% of internet users said they visited video sharing sites.
This report is based on a survey of 2054 American adults. Interestingly enough, the number of women who started to frequent online video sites has risen more than the number of men. In 2006, 40% of men said they visited online video sharing sites; in 2007, this percentage rose to 53%. Only 27% of women included in the study in 2006 said they visited online video sites, but the percentage rose to 43%, which is a 59% increase. As far as age, education and social status go, numbers aren't very different, except for the fact that the youngest group, aged 18-29, was already visiting video sites very frequently in 2006, so the increase in this group wasn't drastic: from 55% to 70%.