![You've Got Mail - From the Republicans [INFOGRAPHIC]](https://helios-i.mashable.com/imagery/archives/03Ro2MjLphRuOUKPbSeV8Xx/hero-image.fill.size_1248x702.v1647020835.jpg)
If you signed up for email updates from any of the Republican presidential candidates, your inbox is probably getting bombarded by Mitt Romney, Rick Santorum, Newt Gingrich or Ron Paul. All of the candidate's emails have at least one thing in common: they usually end in a donation plea. However, just as each candidate has his own style, each of their campaigns have their own distinct emailing strategies.
Email marketing firm Silverpop took at more than 200 of the GOP candidates' emails from Jan. 9 up to the present day. The idea? Find out how the candidates are using email and whether they're subscribing to the same best practices and innovative techniques used by retail marketers.
What did the survey find? Mitt Romney wins the contest for "most social" candidate, with profiles on Facebook, Flickr, Twitter, YouTube and "MyMitt," an in-house social network. He also sends out the shortest emails at an average length of about 150 words.
Ron Paul's at the other end of the verbosity spectrum, sending an average of 550 words per email -- but according to Silverpop, people are much less likely to scroll completely through lengthy letters.
People are also more likely to open a letter from a sender whom they're familiar with -- an email from "Mitt Romney" will be opened more often than one from "Sarah Nelson," who is a State Director with the Romney team.
Finally, Silverpop saw that Santorum's best at the "hard ask" -- organizer-speak for "donation request." More than 90% of his emails made clear requests for cash, whereas only 70% of Romney's messages sought out a donation.
For more, check out the infographic below:
