Location Shopping Startup Scores $1.5M Seed Round

 By 
Jolie O'Dell
 on 
Location Shopping Startup Scores $1.5M Seed Round
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The startup's initial roster of investors includes Draper Fisher Jurvetson (DFJ), Dave McClure's 500 Startups, Quest Venture Partners and others.

Retailigence is a Palo Alto-based startup; the company seeks to marry location-based shopping with actual store inventory for mobile- and web-based customers. Retailigence has also developed an API for current and new apps to integrate their data.

Store inventory is actually one of the bigger, more obvious missing pieces when it comes to location-based technology. Very often, the hapless mobile user is trying to find a specific product within a given range and is stymied by the lack of available information. Eventually, to be certain about what items may or may not exist at a given location, the user may even have to -- horror of horrors -- use a telephone to speak to another human being, who in turn would have to physically examine the inventory.

While this process has its quaint charm, it's an inconvenient part of the find-and-purchase workflow that mobile technology seeks to streamline.

We know that Google is also working to solve the inventory-near-me problem; if Retailigence has a scalable way to do so now, that could spell good things both for the startup and its new investors.

Here's a brief demo of what the company does:

What are your first impressions of Retailigence?

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