Majority of Consumers Not Interested in Purchasing Tablets [STUDY]

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The ongoing study queried more than 1,000 respondents about their attitudes on the iPad, iPhone, Android-based tablets and e-readers.

What's especially interesting is the somewhat conflicting desires of consumers when it comes to gadgets. More than 20% of those surveyed -- or one in five -- said they plan to buy an iPhone this year. When it comes to the iPad, however, 52% of those who have yet to purchase one say that they don't want one, and 38% find it too pricey. Only 10% indicated that they are waiting for a good excuse before they buy one.

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But in a separate question, 40% of consumers who own or plan to own an e-reader indicate that they will buy an iPad this year.

Also, more than half (53%) of the 47% who are interested in buying a tablet say they would buy an Android-based tablet over an iPad if it was less an expensive. 33% would ditch the iPad if Verizon was the carrier -- a somewhat perplexing stat given that the iPad is not a phone, but perhaps data plans are just as important to technology consumers these days. In contrast, 16% of this respondent pool said that nothing would influence them to buy an Android-based tablet over an iPad.

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What seems to be happening here is that the consumer population is split down the middle in their attitudes towards tablet devices -- technophiles who want new gadgets and everyone else. One point of proof: those with a propensity towards gadgets -- ie. they already own an iPhone or Android device -- were much less likely to say they didn't need an iPad. We can also walkaway with the notion that if Android tablets are priced to sell, they will.

[img credits: kbaird, retrevo]