ReviewMe has added Advertorials, which is a new service in its suite of offerings for bloggers and advertisers that deal with paid review posts.
With Advertorials you can browse ReviewMe's marketplace as an advertiser to choose which blog you'd like to run your message with, retaining full ad control. It has impression and click tracing, and is being promoted as a way to generate buzz and traffic. This looks like a delineation's from the rest of ReviewMe's services, meaning the content for this type of "ad" will be created by the advertiser. This acts as a sponsor post, which seems to somehow take away from the defined purpose of the blog. Could it be an effective marketing tactic? Probably not. Most readers would disregard a sponsor post entirely, and could put the blogger and their reputation in jeopardy as a result.