Blinkx is a video search engine I've had my eye on for quite a while. When they originally came to the scene, the press coverage they'd received didn't do much to differentiate them from the bulk of the others who were venturing into the video space in general, or the video search space in specific. Frankly, at the time, Google's video search offerings seemed insurmountable, and I didn't really see the need for any other entrants on the scene.
Then, back in November, I read the summary of an interview Andy Plesser at Beet.TV had with the folks at Blinkx in which Suranga Chandratillake, the CEO of Blinkx, said that some videos are fetching "north of $60" CPM with their overlay ads. For those not familiar with video monetization, this is a CPM rate that's very difficult to find in most advertising networks, and unless you have a gifted sales team is almost impossible to achieve on one's own as an independent producer.
It is likely this tantalizing statistic that has drawn video podcast network Revision3 into formalized partnership with blinkx. Allen Stern over at CenterNetworks is reporting that the partnership will bring Rev3's shows, including Diggnation, into a revenue sharing agreement generated by blinkx's overlay advertisements.