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My guest on this episode of Revolution is Mike Rosenstein, a producer at Red Hour Films. Owned by Ben Stiller and Stuart Cornfeld, Red Hour Films is a production company that produced recent comedy classed, like Zoolander, Dodgeball, Tropic Thunder and others. As digital disrupts the entire entertainment industry, Stiller brought Rosenstein in to also lead the development of the company's new digital arm, Red Hour Digital, as the director of digital content.
Under Rosenstein's guidance, Red Hour Digital is investing in content across multiple screens, competing for consumer attention on mobile devices, PC and also TV. The company is developing original digital media properties in a multitude of formats, including live action, animated webisodes and games, and also recently signed a two-year first-look deal with Paramount Digital Entertainment.
As you’ll hear in our interview, the team at Red Hour Digital is exploring possibilities through a “test and learn” culture. By not constraining themselves to a single format, and experimenting across multiple web communities, they’re building monetization models for a new generation of top quality content across multiple screens.
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