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It's no longer enough to be a social brand. In order to survive in today's business world, organizations must transform themselves into social businesses. One of the emergent trends we're tracking is the move from social to experiential, where social media plays one part in the greater production of everyday customer engagement. It's not just about technology -- it's about technology enabling experiences that provide real value to customers, and helping them share that value with their communities.
Sephora is one of the brands that's leading the way in shaping digital experiences for its customers. The company recently invested in an entirely new shopping experience that integrates mobile, social and in-store activity. On this episode of Revolution, Julie Bornstein, SVP Digital at Sephora, shares with us the importance of delivering a holistic digital and "IRL" experience, while also enhancing the individual path each customer takes to engage with the brand and their favorite products.
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