Quick Pitch: Rippol is an intelligent video discovery engine that leverages social network interaction and intelligent machine learning to enhance content discovery.
Genius Idea: Like Boxee, Rippol is an entertainment dashboard that houses video content from all over web. So content from sites like Revision3, Hulu, CNN, Fox, Amazon, MSNBC, FanCast, Netflix, YouTube and MTV is all readily available for your online viewing pleasure. Rippol, however, is entirely web-based and even more focused on perfecting video recommendations.
You can sign into Rippol using your Twitter, Facebook or MySpace account, which means you can bring your existing social network relationships and behaviors with you. Those relationships should help shape your Rippol experience.
Once signed in, you can start by entering TV shows, movie names or entertainment titles to tell Rippol what you like. You can also take advantage of filters to start a more open-ended video search. Of course, at any moment you can also optionally hit "discover" and be served with a video selection crafted by Rippol's Intelligent Discovery Engine.
Rippol's claim to innovation is their trademarked suggested entertainment algorithm for real-time ranking, called "The Butterfly Effect Network." Without using the site heavily, we can't attest that it's as great as it purports to be, but the site reportedly uses advanced machine learning technology to process information on users in real-time.
User activity, like ratings and reviews, help refine the algorithm and determine how "The Butterfly Effect Network" cross references and recommends videos. Ultimately, Rippol is designed to automatically present you with an exact video match for what you want to watch in the moment.
Sponsored by Microsoft BizSpark
BizSpark is a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.