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Market-tracking tool RivalMap has revealed its latest major release, which offers a host of tools for helping companies keep up with industry news. This new functionality comes as a result of a partnership with NewsGator's SaaS solution, which is providing the technology to aid in the tracking and content delivery that end users can take advantage of.
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Yesterday, I mentioned Trackur's recent update which layers reporting onto its reputation-tracking tool and noted the growing similarities between such premium services and improved personal feed readers. Now we see a tracking tool utilizing enterprise feed-reading technology to offer a combined service within this realm.