Quick Pitch: RockDex measures and rates music fan engagement throughout several social networks, blogs, microblogs and more.
Genius Idea: The nature of the social web gives bands a huge opportunity to harness the Web as a platform and disperse their music, generate buzz, and engage with fans. With the overwhelming quantity of tools and sites to help bands maintain a socially savvy presence, there's still no good way to measure a band's online performance against their music peers. RockDex rocks at satisfying this need.
RockDex's algorithm for measuring social presence combines data from the across the Web — think Eventful, Twitter, Blip.fm, iLike, YouTube, MySpace — and compares it with data on other bands. Each band is categorized, given a social score, and provided with strategies to improve that score.
Whether you're with a band, or just a curious looky-loo, you can start using RockDex by entering a band name. The site will then generate a report card with scores for overall performance, social buzz, social media, fans, and listens. So, for example, the social buzz score calculates Twitter, Blip.fm, and blog mentions related to your group. And the "listens" score factors in weekly listens across the Web and can measure change over time.
Bands can even compare their scores against each other, input their Twitter name for updates on report card changes, get recommendations for improving their scores, and view charts on social performance metrics.
We'd like to think that musicians and artists that read Mashable have the tools to rock RockDex's test, so let us know how you, or your favorite band, stands up to the competition.
Sponsored by Microsoft BizSpark