Rdio subscribers can enter their credentials into the Roku set-top box and they're good to go. For those who are uninitiated to the service, Rdio is offering its usual seven-day free trial, with an all-you-can-stream $9.99 charge per month after that.
It's another win for Rdio, which just received an influx of cash a few weeks ago, bolstered by the addition of more indie bands and greater selection on its service that now boasts more than 8 million songs. It already was no slouch, streaming music from four of the major record labels and aggregators IODA, INgrooves, The Orchard, IRIS, Finetunes, and thousands of indie labels.
Add to that Rdio's presence on a variety of platforms, including its own website as well as iPhone, Android, BlackBerry and Sonos clients, and the result is a hot competitor in the music subscription space. The service might even be putting the heat on aspiring newcomers to the U.S. market such as Spotify. Making it extra competitive is its ultra-social nature, offering music discovery where users can follow each other and learn about new music from friends' recommendations.
It's another win for Roku as well, which is consistently adding services to its burgeoning stable of entertainment choices. It most recently added Amazon's rebranded Prime Instant Video service to its dossier.