Mitt Romney, the probable Republican nominee for president of the United States, unleashed his opening salvo in the advertisement battle of the general election with a 30-second spot posted to YouTube Friday morning.
The ad, entitled "Day One," is a made-for-TV spot highlighting the changes Romney would make on his first day in office should he win the presidency. The video is shot in a documentary style format that's become popular with both major presidential campaigns.
"What would a Romney presidency look like," asks the video before giving several answers, including an approval of the Keystone Pipeline, new tax cuts and tax reform as well as a repeal of the Affordable Health Care Act, known to most as "Obamacare."
In the offline world, the spot will run in several key battleground states, including Virginia, Ohio, Iowa and North Carolina, according to an ABC report. There's also a Spanish version entitled "Dia Uno," an indication of the Spanish-speaking electorate's growing importance to the Romney campaign.
Romney called the spot a "positive ad on what I would do if I were president," contrasting it with a recent Obama ad that criticized Bain Capital, a financial services firm at which Romney was CEO, and its takeover of GST Steel, which later shut down its Kansas City plant.
The Obama campaign released two versions of that video: a two-minute spot and a longer six-minute, YouTube-only version. It also launched a new website, RomneyEconomics.com, to attack Bain's takeover of GST Steel and other companies which failed after Bain's acquisition of them.