Before today, Ronnie Pickering was a normal guy who went about his business near Hull in the UK.
Then he ran into a motorbike driver who, with help from his handy helmet camera, launched him to Internet notoriety.
The pair had an altercation on a wet day recently, and the ensuing argument, which sees Ronnie Pickering repeat his own name numerous times, has been viewed hundreds of thousands of times.
Shared by reddit user krytyl, the incident a bit NSFW but totally hilarious.