The enterprise cloud platform services -- Appforce, Siteforce, VMforce, ISVforce and Heroku -- are now a part of the Salesforce Force.com platform.
The new services speak to Salesforce's new mission around supporting even more application development for the cloud. It's a mission big enough to warrant a slight rebrand: Force.com 2 on the Cloud 2 Platform.
Yesterday, CEO Mark Benioff discussed what he believes to be a measurable move from "Cloud 1" in the early 2000s to a newer rendition. "Cloud 2," as he calls it, is built around a social and mobile web that includes Facebook, feeds, push notifications, touch, smartphones, location, HTML5 and mobile operating systems.
The five new platforms introduced today, described below, are meant to enable developers to build faster, better and more robust "Cloud 2" applications and work around common IT challenges.
Appforce: A platform for companies to build collaborative departmental apps that scale.
Siteforce: A website creation solution designed with both developers and business users in mind.
VMforce: A private beta service for Java developers to run their applications natively on Force.com.
Heroku: The just acquired popular cloud platform for Ruby applications.
ISVforce: A platform service that enables ISVs to build and deliver multi-tenant cloud apps.
These new platforms are being discussed by Benioff in today's morning keynote session. We'll be updating this post with additional details. Stay tuned.