Samsung launched what its ad agency, Starcom, is calling the first 3D ad campaign to be shown on Samsung's competitor, Apple's iPad.
The ads, which will run in the UK only, aren't exactly 3D in the way you might expect -- that is, they're not jumping off your iPad's screen -- but they are unusually eye-catching and interactive. A mix of lighting, shading, parallax and motion effects have been used to render the Samsung Galaxy S II smartphone visible from all angles, as shown in the video above.
What's perhaps most interesting is that these ads are being run on a mobile ad network that displays ads on many of Apple's mobile devices. It's ironic because Apple is currently suing Samsung because it feels its line of Galaxy S devices too closely mimics the look and feel of Apple's products.