Samsung has refrained from attacking Apple in its recent ads, but the brand has abandoned that approach with a slew of new videos that eviscerate the lineup of new products Apple unveiled on Tuesday.
In the ad above, two employees are sitting in what looks like the Apple Store, tuning into the (very dodgy) live stream for the big event.
Other ads, below, lampoon the introduction of a bigger screen on the iPhone 6 and iPhone 6 Plus, the lack of multitasking, the absence of fast charging and, of course, the Apple Watch. Initially, the employees are thrilled, but then reality sets in as they remember that Samsung beat Apple to the punch. (Remember: These are Samsung ads.)
Taking on the bigger screen:
Taking on multi-tasking:
Taking on fast charging:
Taking on the Apple Watch
One spot even takes aim at Apple for its lack of support for a stylus.
Though Apple may seem the dominant brand, Samsung's global market share in the smartphone category was 32.3% in the second quarter compared to 13% for Apple, according to IDC. Apple grew 12.4% year over year compared to a 3.9% drop for Samsung. The two fierce rivals have also traded patent lawsuits in courts across the world.