Judd Apatow regulars Seth Rogen and Paul Rudd will appear in a 2-minute Samsung ad slated for the fourth quarter of the Super Bowl.
However, instead of Apatow, the spot is directed by Jon Favreau of Iron Man fame. The brand has not released the ad or a teaser, but a rep said the ad is called "The Big Pitch" and "shows Rogen and Rudd on a quest to become the Next Big Thing."
Thirty-second Super Bowl ads this year are going for $3.7 million to $3.8 million, which means Samsung's spot could have cost as much as $15.2 million. In the 2012 Super Bowl, the company ran a 90-second ad called "A Thing Called Love" that promoted its Galaxy Note that poked fun at Apple fanboys and fangirls.