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It wasn't too long ago when sport industries were confounded by the openness of social media and the ability for fans and players to share experiences in real time. Of course times have changed and teams in every sporting league imaginable are experimenting with social media to improve relationships and experiences with fans. The San Francisco Giants are among the sports teams that are leading the way for a new genre of engagement and community building.
2010 was a whimsical year for the San Francisco Giants. Not only did the team win its first World Series in 54 years, but it was also the year that a new Giants story unfolded. Pablo Sandoval, Brian Wilson, Tim Lincecum and the rest of the team took home wins, and social media emerged as a digital stadium where fans around the world also became part of the story.
Bryan Srabian is the team's first director of social media and he joins me on this episode of Revolution to share the story of why social media is part of the team's official roster. As Srabian shares, sporting events are inherently social. The Giants are empowering fans to participate in more than just the game.