SAN FRANCISCO -- Super Bowl 50 is still more than a week away. It will be played more than an hour's drive from San Francisco proper, yet NFL marketing has, predictably, already plastered much of San Francisco.
San Franciscans, however, aren't taking it without a fight.
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Among the many aggressively Super Bowl 50-branded signs, placards and announcements around the city is one massive statue stationed directly in front of City Hall. "Super Bowl 50" it proudly proclaimed, driving home a message some have received bitterly: Until Feb. 8, this is Super Bowl City, not the San Francisco you know.
But an unidentified prankster tweaked the sign Thursday by rearranging some letters. Now the statue just wants to know how you're doing: "'Sup, bro?"
Super Bowl 50 statue altered to Sup Bro at #SanFrancisco City Hall #sb50 #SuperBowl #bros #nfl #superbowl50 pic.twitter.com/XJyUr1elZh— Steve Rhodes (@tigerbeat) January 28, 2016
Local photographer Steve Rhodes was among several who captured the updated sign Thursday, as seen above. Here's another look via Twitter user @shanand.
Sup Bro. #SB50 pic.twitter.com/ao8ImxugZ1— shanan (@shanand) January 28, 2016
It's not the first time one of San Francisco's recently-sprouted Super Bowl signs has been defaced, however. One plopped down at Alamo Square Park -- the iconic, Victorian-facing public green made iconic in Full House -- has reportedly been vandalized at least twice.
Why have these statues become targets for some San Franciscans? I mean, it's not like they're totally ostentatious or anything. It's not like they border on obnoxious in certain cases.
Oh wait, let's take a look at this photo ...
A photo posted by Alice Sergent (@ajsergent) on Jan 13, 2016 at 4:09pm PST
OK. Yep. Got it now.