The magazine, Blackline, is an extension of a comedy podcast, co-founded by Christian Ugbode, Lerone D. Wilson and Robert Pinderhuze. Blackline, says the trio, is for "everyone and anyone who doesn't take themselves too seriously."
Considering they also claim their staff are monkeys who get paid in bananas and nutella, we'll take their word on that.
Blackline's articles contain a lot of sharp wit and satirical humor, focusing on politics, entertainment, technology and pop culture. Some of the first issue's features include an interview with the President's dog, Bo Obama, the story behind Al Sharpton's "soul shag," and Steve Jobs making fun of people who can't afford iPads.
One of the most time-consuming pieces in the first issue: a feature called "Maya Angelou's Icebox." This allows the reader to move words around the poet's refrigerator door -- an interactive piece that helps show off Blackline's impressive back-end.
Though the content may not take itself too seriously, the craftmanship that's holding the magazine together is another story.
Ugobode admits that including an article that pokes fun at Steve Jobs and Apple was a risk that might have cost them getting through the App Store. In fact, it's one of the reasons they chose to build the application on HTML5.
Because this level of markup language is still not a standard in mobile development, Ugbode says the technology behind the app was the biggest challenge.
"A day or a week from now our lives could be made much easier, or much worse, when different device makers decide to change how their tablet's operating system interacts with their web browsers," says Ugbode, who notes that the web browsers could also interact differently with various HTML5 and Javascript features and calls.
The magazine, which has also been optimized for the new iPad's retina display, looks highly polished for something that's required a lot of hacking parts together. There are many major publications who still haven't optimized for the new display, so these three young, creative individuals have made a stellar first impression.