Schadenfreude: The satisfaction or pleasure felt at someone else's misfortune. It's a pretty narcissistic point of view -- but it's not as bad if the misfortunes are fictional, right?
Matt Moore and Jason Kreher, from Portland-based advertising agency Wieden Kennedy, put together SchadenFreezers that's stocked full of sad, well-now-my-day's-ruined jokes. The best part? They're in the form of melting popsicle GIFs, so as the ice disappears, the sadness unveils itself. Maybe there's a metaphor in there somewhere.
"It started about a year ago. I had a bunch of horrible jokes that I thought were so funny -- like, popsicle stick-style," Kreher told Mashable. "Matt used to call them Scadenfreuders. From there, we ended up buying popsicle sticks, writing these terrible jokes on them and photographing."
Some jokes include: "Why did the lifeguard wear pants? Because he was ashamed of his body" or "How many lives does a cat have? Only one." You know, real uplifting stuff.
"The goal is to make this the single most important thing on the Internet," Kreher said with a laugh. "Just hideous, depressing popsicle stick gold."
As their slogan goes: "Savor the Sadness." You can taste the rainbow later.
GIF courtesy of Tumblr, ShadenFreezers
GIF courtesy of Tumblr, ShadenFreezers
GIF courtesy of Tumblr, ShadenFreezers
GIF courtesy of Tumblr, ShadenFreezers
GIF courtesy of Tumblr, ShadenFreezers
GIF courtesy of Tumblr, ShadenFreezers
GIF courtesy of Tumblr, ShadenFreezers
GIF courtesy of Tumblr, ShadenFreezers
GIF courtesy of Tumblr, ShadenFreezers