The theme of the tools Koppel showed to the Media Summit audience was giving business users everything they need, whenever they need it. Like its media apps, ScrollMotion's enterprise offerings are customized to include the pieces of information that each business needs -- whether that means live charts that pull data from the cloud, interactive presentations, videos, or PDF files. The platform also connects with business intelligence tools like Salesforce and Sharepoint or communications tools like Skype and FaceTime.
However, the piece that Koppel seemed most excited about is that everything in the app is measurable. Sales teams can look back after giving a presentation and see which slide or interaction got the most attention. They can answer questions more easily about the effectiveness of pitches -- did we get stuck on that slide because it wasn't clear or because it had a really effective interactivity that the client wanted to play with more?
"That type of information is going to change everything about how businesses sell their products," concluded Koppel.
Image courtesy of iStockphoto, ymgerman
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Presenting Sponsor: AT&T