Case in point, CEO and Founder Seth Priebatsch informs us that SCVNGR application downloads this morning surpassed 100,000 downloads across iOS and Android devices in just 48 hours.
The download figure is significant considering SCVNGR's late entry in the consumer sector, but the startup's sophisticated rewards system and numerous partnerships are helping ensure that it remains competitive in the space. Priebatsch actually attributes most of the growth to its integration of Facebook Places. He notes that piggy-backing off of Facebook has helped SCVNGR rise on the iTunes App Store charts.
"We did the Facebook integration, which gave us a serious bump, then launched our city-by-city rollout of rewards in Boston, which gave us another bump. Then we broke into the top 50 [in iTunes] and then we spiraled upwards from there," Priebatsch explains.
During SCVNGR's climb of the iTunes App Store, it reached a height of number two app in the social networking category (it's now dropped to number five) and cracked the top 25 free iPhone apps list (currently number 48).
So, where exactly does this put SCVNGR? Unfortunately, Piesbatsch says that while SCVNGR's already phenomenal user growth continues to accelerate, the company isn't yet ready to release solid user numbers.
Still, 100,000 downloads in 48 hours is an impressive figure, especially when stacked against Foursquare, which is adding approximately 18,000 new users per day.