7 Startups That Live and Die by Search

 By 
Christine Erickson
 on 
7 Startups That Live and Die by Search
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The biggest problem today with ecommerce and e-discovery is that there is too much available information. Startups thrive off of search-based applications, or SBAs, because it's a way to quickly and efficiently locate information. There are thousands of solutions to whatever it is you're looking for -- whether it's research-based, travel-based, social, etc. -- but that doesn't mean all of it is applicable to your specific needs.

We live in a mobile world. People are constantly connected to their phones, which is why quick, relevant access via search is vital to maintaining a successful startup.

Location also plays a huge role in search-based success. Google's Marissa Mayer in says, "20% of searches that are done on Google are done looking for local information."

By connecting the right people to the right things, startups can then concentrate on their specific niche. Here are seven businesses that thrive off of search-based applications.

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