Today, they’re launching a cross-platform app-vertisement for Busch Entertainment, the company that operates SeaWorld and Busch Gardens. Combining a Facebook application, a standalone website with Facebook Connect support, and an iPhone app, the campaign serves as a bit of a reminder about some of the clever social media marketing that can be done beyond the typical diet of Facebook Pages, Twitter, and YouTube.
The basic premise on all three platforms is a photo challenge game, where users are shown two pictures from one of the company’s theme parks, and in a given time limit, identify what’s different between them. Along the way, you can also become fans of the different Pages that the company has setup for each of its theme parks.
When completed – either on the website, the Facebook app, or the iPhone app, which also utilizes Facebook Connect – your score can be sent back to the social network to be shared with friends. You can also invite friends to play against you, with the winner of the competition also broadcast to your feed.
