Jerry Seinfeld channels the 1960s for a series of ads for the Acura MDX and RLX that tout features like plastic cupholders and "real nylon carpeting."
The ads, which will run during the third season of Seinfeld's online-only Comedians in Cars Getting Coffee starting Jan. 2, lovingly spoof hallmarks of car ads during the era, like astronauts, blind optimism for the future and picnics with large helpings of potato salad.
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Though Seinfeld himself doesn't appear in the ads, Acura gave him free creative reign for the executions, which include goofy non-sequiturs like the slogan, "Yesterday's tradition of craftsmanship, today's affordable luxury, tomorrow I'm busy most of the afternoon."
Seinfeld starred in a Super Bowl ad in 2012 that was fairly well received. However, catering to more of a niche online audience, the new ads are funnier and more adventurous. They might even sell a few cars.
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