SendMe Mobile has signed another deal with yet another major music company, adding a great deal more content available for mobile media use by its customers. Warner Music Group is the latest to forge a partnership with SendMe Mobile, making its content available for inclusion with SendMe's mobile media platform. That means ringtones, video ringers and wallpaper images from Warner Music Group artists can be downloaded by SendMe Mobile subscription users. This is, of course, a wealth of content that SendMe Mobile can now present to users, while also providing an interesting distribution channel for Warner Music Group.
Ringtones and other mobile customization options have become a standard for the re-purposing potential of musicians, both mainstream and otherwise, as it stretches out the length and lifetime of the content's longtail. To increase on the uniqueness of this mobile partnership, Warner has also signed on to take part in another aspect of SendMe's platform, which includes mobile game auction network SoLow.
According to Russell Klein, CEO of SendMe, Warner's involvement with SoLow will produce "a series of unique, exclusive, highly experiential giveaways on SoLow.com that will feature selected artists from the Warner catalog. We specialize in crafting promotions that create a visceral level of excitement with a highly engaged demo of users by focusing on giving away experiences instead of simply merchandise."