Can an actual pair of socks knock your proverbial socks off when it comes to making you a better runner? Quite possibly, if you check out the latest creation from a Redmond, Wash., startup.
Wearable tech firm Heapsylon developed Sensoria Fitness Socks packed with smart capabilities. These fitness tracker socks have special textile sensors in them that communicate with a Bluetooth-powered anklet you also wear, all feeding data to your smartphone. The Sensoria app displays an activity tracker and lets you know how hard you're exercising.
The socks can track a runner's steps, distance, speed and calories. The technology also serves as a "virtual coach", detecting where you land on your feet and how you stride. There are wrong ways to run (such as overpronation), so the app aims to help you prevent injuries.
This startup is entering a growing space with more established fitness tracker competitors like the Nike+ FuelBand and the Fitbit Flex. But it's unique that Heapsylon designed its technology in a sock, rather than a wristband.
Heapsylon hopes to raise $87,000 on Indiegogo to help fund product development and manufacturing. The crowdfunding campaign kicks off June 20 and the first 200 supporters can get the Sensoria Fitness socks, anklet and app for a discounted $99. That product package is expected to normally cost $149. An extra three-pair pack of the special socks will also be available for $59.
Thankfully, the socks are washable.
Watch more about Heapsylon's Sensoria technology in the video below. Would you wear these smart socks while working out? Let us know in the comments what types of fitness trackers you like to use.